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Privacy Policy
General Terms
Raven Industries, Inc. and all of its subsidiaries (collectively known as “Raven” for purposes of this privacy policy) values our team members, as well as your interest in our products and your visit to our websites.
Raven places a strong emphasis on respecting team member and customer privacy. Raven recognizes the importance of maintaining the privacy of any personal data collected through any means. Therefore, we process any personal data collected in accordance with the legal provisions for the countries in which the personal data is received, kept, and maintained.
This Privacy Policy applies to our use of any personal data provided to or collected by Raven and will explain how Raven uses the personal data we collect from you when you use our website.
Topics
- What data do we collect?
- How do we collect your data?
- How will your data be used?
- How do we store your data & how long do we keep it?
- Sharing personal data
- Transfers of your personal data to other countries
- Recipients of the personal data
- Cookies & Similar Technologies
- Information Retention Policy
- Legal Basis for Processing personal data
- Your Information Protection Rights
- Exercising your rights
- Contact us
- Privacy policies on other websites
- Updates to this Privacy Policy
- California’s Shine the Light Law
What Type of Personal Information Do We Collect?
Raven collects different types of personal data. Both outside and within the United States, Raven collects personal data belonging to its employees, contractors, suppliers, and customers that is relevant for the business purposes described below. This privacy policy also applies to all information collected by or submitted to Raven or its services via Raven’s website(s), including any information by which you may be personally identified, such as name, postal address, email address, telephone number(s), or any other information defined as personal or personally identifiable data under applicable law.
Much of the personal data Raven collects is voluntarily provided by the employee or customer.
The types of personal data Raven collects include, but are not limited to:
- Employment contact and identification details: name, home address, documents that verify address, phone number, mobile phone number, personal email address, driver’s license, other governmental identification information such as social security number, date of birth, age, number of children or dependents, race, country of domicile.
- Position description: title, division or subsidiary of employment, position held, start date, end date if past employee, performance reviews and assessments if applicable.
- Employee and customer access or use information: username and passwords to log into a customer portal, location data, other website or product access information, use of corporate credit card (aka “P Card”), the division or subsidiary with which business is conducted, purchase order information including delivery addresses and phone numbers.
- Financial information: voided check or banking information for opt-in direct deposit payment option, salary and bonus plan payouts, 401K contributions and employer match, benefit contributions, payment history, bank or investment account.
- Medical information: Raven provides a physical trainer, counselor, and physician’s assistant services, free of charge, to its Team Members. The trainer, counselor, or physician’s assistant may collect various health related information from a Team Member for the purposes of providing their service(s). Additionally, Raven provides health insurance to many of its team members through a third-party health insurance provider. Raven and that provider may collect health related information to perform those services.
- Internet Protocol (IP) addresses: Raven collects the IP addresses that visit our websites, but we do not link the IP address to any particular consumer or household and could not reasonably link the IP address with a particular consumer or household. Under certain privacy laws, such as the California Consumer Privacy Act (“CCPA”) this collection of IP address is not considered “personal information.”
In order to optimize our services to you and continually improve our products, we may ask you for information about your personal or professional interest, demographic background, your experiences with our products and services, as well as more detailed information pertaining to our contact with you. We may also use your IP address for some of our website services. Information on the “cookies” that we use and their features can be found in our Cookies section below.
Personal data does not include information that is not identified or identifiable to a natural person, or information that has been stripped of all identifiers such that an individual cannot be identified or re-identified.
How do we collect your data?
You directly provide Raven with most of the data we collect. We collect data and process data when you:
- Register online or place an order for any of our products or services.
- Voluntarily complete a customer survey or provide feedback on any of our message boards or via email.
- Use or view our website via your browser’s cookies.
How will your data be used?
Raven recognizes and respects the interested person’s legal rights, such as, among others, the right to access his/her own personal data, the right to obtain the updating rectification or integration of data, the right to cancel the data in cases provided for by applicable laws. Raven will use your personal data only to the extent it is compatible with the following purposes:
- For legitimate business purposes and objectives (including, but not limited to, providing services, financing, customer support, product safety, marketing, promotions, and recruitment of employees) in compliance with the principles of relevance, pertinence, and utilizing processing methods adequate to such objectives (e.g. to provide you with password reminders or to notify you that a particular service has been suspended for maintenance);
- For compliance with processes and procedures provided for by Raven’s system for protection of company data, according to which all data is classified in order to determine and perform necessary security measures;
- For service administration purposes, which means that Raven may contact you for reasons related to the service you have signed up for.
More particularly:
- Employee Information:
- To identify current or potential employees and some past employees
- Example of purpose for past employees would be for purposes of litigation or consulting;
- To pay that employee;
- To provide employment benefits to that employee: such as a retirement 401K, health, dental, vision, etc.;
- To track that individual’s relation to Raven such as applicant, employee, former employee and all potential statuses of such, e.g., retired, quit, terminated.
- To identify current or potential employees and some past employees
- Customer Information & Service:
- To provide, personalize, improve, update and expand our services, which may include:
- Authenticating your access to the services and improving Raven technological security;
- To fulfill orders for products or services, and for other services related to your order such as product delivery, maintenance, warranty service, financing, leasing, and credit services;
- Processing your payments for products and/or service subscriptions or features;
- Provide support to products, product improvement, diagnostics and repairs, product safety or recalls;
- Building new and improving existing products and services;
- Conducting scientific or statistical research; or
- Enforcing our Terms and Conditions.
- To provide, personalize, improve, update and expand our services, which may include:
- Communications:
- We use your personal data to communicate with you about the services such as when we:
- Respond to your inquiries to member services;
- Inform you of product changes or updates, or new products and services;
- Provide you with information or request action in response to technical, security, and other operational issues; or
- To provide you with marketing, communications, and offers for products and services from Raven or our distributors or suppliers.
- We use your personal data to communicate with you about the services such as when we:
- Marketing:
- We use your personal data to better manage our everyday business needs such as payment processing and financial account management, product development, product safety, contract management, website administration, web-forum management, order or contract fulfillment, analytics, fraud prevention, corporate governance, reporting and legal compliance.
- Raven may use your personal data to send you information about our products and services that we think you might like
- You may always opt-out of receiving these marketing materials at any time. If you no longer wish to be contacted for marketing purposes, please contact us via the information in the Contact Us section below.
How do we store your data & how long do we keep it?
Raven stores your personal data on secure on-site servers or secure cloud servers. These servers are further secured by administrative restricted, password protected precautions.
Raven acquires and retains only the personal data that is required for effective operation of Raven or otherwise required by law. Access to such information is restricted internally to those with a recognized need to know.
Sharing Personal Data
Raven may share your personal data if we believe it is reasonably necessary to:
- Comply with valid legal process (e.g., subpoenas, warrants);
- Enforce or apply Raven’s Terms and Conditions;
- Protect the security or integrity of services; or
- Protect the rights, property, or safety, of Raven, our employees or users.
Raven also uses various service providers to help us provide services to you. As a result, these partner companies will have some of your information in their systems. Our partner companies are subject to contractual obligations governing data security and confidentiality consistent with this Privacy Statement and applicable laws.
These processing partners include our:
- Payment processors;
- Retirement Fund managers and providers;
- Health care, dental, and vision providers; and
- Remote access service providers.
Raven does not sell or share any personal data with non-agent third parties.
Transfers of Your Personal Data to Other Countries
Raven is a global organization headquartered in Sioux Falls, South Dakota, United States of America and has legal entities, business functions, and systems in countries around the world, including the European Economic Area, Brazil, and California. Although the personal data Raven processes, and all associated services and systems, is housed on a server located in the country where each Raven location operates, Raven and our service providers may transfer your personal data to, or store or access it in, jurisdictions that may not provide equivalent levels of data protection as your home jurisdiction. We will take steps to ensure that your personal data receives an adequate level of protection in the jurisdictions in which we process it.
Further information regarding the international transfer of personal data may be obtained by contacting us.
Recipients of the Personal Data
The personal data will be stored in a variety of locations or departments. The recipient(s) of the personal data will vary based on employee, non-employee, customer, and non-customer data.
For employees, recipient is the Raven Human Resources Department and outside vendors such as payroll and benefits providers.
For customers, the recipient is the correlating division or subsidiary providing the service or product. For example, Raven Applied Technology and Raven Engineered Films divisions share information with Raven corporate services for processing. Raven subsidiary Aerostar International, Inc. also shares information with Raven Industries, Inc.’s corporate services division to fully process orders. For example, an invoice for an order of any division or subsidiary will be processed through the Raven Industries, Inc. finance division.
Cookies & Similar Technologies
Cookies are small text files placed on your device to store data that can be recalled by a web server in the domain that placed the cookie. Our website uses cookies to distinguish you from other users of our website and to collect information about your online preferences. This helps us to provide you with an optimal experience when you browse our website and also allows us to improve our site. We use cookies and similar technologies for storing and honoring your preferences and settings, enabling you to sign-in, combating fraud, analyzing how our products perform, and fulfilling other legitimate purposes. By continuing to browse the site, you are agreeing to our use of cookies.
We also use “web beacons” to help deliver cookies and gather usage and performance data. Our websites may include web beacons, cookies, or similar technologies from third-party service providers.
You have a variety of tools to control the data collected by cookies, web beacons, and similar technologies. For example, you can use controls in your Internet browser to limit how the websites you visit are able to use cookies and to withdraw your consent by clearing or blocking cookies.
Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. Most internet browsers are automatically set up to accept cookies. However, you can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. Please note: if you use your browser settings to block some or all cookies you may not be able to access all or parts of our site.
Information Retention Policy
We will retain your personal data as follows: (1) for employees, as long as you are employed by Raven; (2) for Raven customers as long as you have an active account; or (3) as necessary to provide you with Raven services. Please be aware Raven will delete inactive accounts from time to time without providing prior notice. Raven will also retain your personal data as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. Raven will hold your personal data on our systems for as long as is necessary for the relevant product, or service, or as long as is set out in any relevant contract you have with Raven or Raven’s data retention schedule.
Raven will maintain personal data for as long as necessary to fulfill the purposes outlined in this document and per record retention requirements at the federal, state, and member state level based on the category of personal data processed.
Raven takes reasonable steps to ensure that personal data is accurate, complete, current, and reliable for its intended use.
Where permissible, we will also delete your personal data upon request; please see the Contact Us information below to make such a request.
Please note, however, that each request for deletion is subject to review by the Raven Legal Department; there may be certain circumstances in which we will have to keep and maintain the personal data even in light of your request. Those circumstances will be in accordance with the lawful basis for personal data retention under Article 6 of the General Data Protection Regulation (“GDPR”) – Lawfulness of processing.
Raven will keep your personal data for only the period of time that is required for effective operation of Raven or otherwise required by law. Once this time period has expired, we will delete your personal data.
Legal Basis for Processing Personal Data
Our legal basis for collecting and using the personal data described in this Privacy Policy will depend on the personal data concerned and the specific context in which we collect it. We collect and use your information for a variety of business purposes that are in our legitimate interest, in order to enter into or perform a contract with you, with your consent, or to comply with our legal obligations.
If you wish to learn more about specific legal grounds we rely on to process your information for any particular purpose (including any legitimate interest we have to process this information), please contact us as provided under the Contact Us section. In general, there are several legal bases for processing personal data which include: consent, performance of a contract, legitimate interest, vital interest, legal obligation, or public task.
Your Information Protection Rights
(European Economic Area, “EEA”)
In the EEA, you have certain rights in relation to your personal data, including the right to access, correct, update, or request deletion of your personal data. Raven takes reasonable steps to ensure that the data we collect is reliable for its intended use, accurate, complete, and up to date. Contact us via the information below about accessing, correcting, updating, or deleting your personal data, or altering your data. We will consider your request in accordance with applicable laws.
You can object to processing of your personal data, ask us to restrict processing of your personal data, or request portability of your personal data. Again, you can exercise these rights by contacting us as provided in the Contact Us section.
Similarly, if we have collected and processed your personal data with your consent, you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal data conducted in reliance on lawful processing grounds other than consent.
We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws. We may ask you to verify your identity in order to help us respond efficiently to your request.
What are your data protection rights in the EEA?
Raven would like to make sure you are aware of your data protection rights. Every user in the EEA is entitled to the following under the General Data Protection Regulation:
The right to access – You have the right to request Raven for copies of your personal data. We may charge you a small fee for this service.
The right to rectification – You have the right to request that Raven corrects any information you believe to be inaccurate. You also have the right to request Raven to complete information you believe is incomplete.
The right to erasure – You have the right to request that Raven erase your personal data, under certain conditions.
The right to restrict processing – You have the right to request that Raven restrict the processing of your personal data, under certain conditions.
The right to object to processing – You have the right to object to Raven’s processing of your personal data, under certain conditions.
The right to data portability – You have the right to request for Raven to transfer your data we have collected to another organization, or directly to you, under certain circumstances.
Depending on where in the world your data was collected you may have additional data protection rights, including the following for Brazil and California.
What are your rights in Brazil?
In addition to the rights stated under the GDPR, the Brazilian general data protection law, Lei Geral de Protẻ«ão de Dados Pessoais, (“LGPD”) affords the additional following rights to its residents:
The right to know third party recipients – You have the right to access information about entities with whom Raven has shared your personal data.
The right to know the categories of data – You have the right to access information on whether or not Raven holds particular data.
What are your rights in California?
In addition to the rights stated under the GDPR and LGPD, California residents and workers are afforded the additional following rights under the California Consumer Privacy Act (“CCPA”):
The right to opt-out – You have the right to direct a business to stop selling your personal data to a third party. (Please note that Raven does not sell personal data to third parties.)
The right to non-discrimination – You have the right to non-discrimination if you choose to exercise any of your privacy rights under the CCPA.
Exercising your rights
If you make a request regarding your personal data, we have one (1) month to respond to you. If you would like to exercise any of these rights, please contact us at:
Email: legal@ravenind.com
Call us at: (605) 336-2750
Or write to us:
Raven Industries, Inc.
Attn: Legal Department
205 E. 6th Street
Sioux Falls, SD 57104
If you wish to be “forgotten” please complete and provide the following form to help us efficiently remove your personal data from our system. The link to the form is: here.
You also have the right to lodge a complaint with your supervisory authority.
Contact Us
If you have any questions, comments, or concerns about how we handle your personal data, or if you believe Raven is processing your personal data unlawfully, please contact us through the following means:
Email: legal@ravenind.com
Call us at: (605) 336-2750
Or write to us:
Raven Industries, Inc.
Attn: Legal Department
205 E. 6th Street
Sioux Falls, SD 57104
To exercise your rights please fill out the form that can be found at this link: here.
Your Right to Erasure Request Form can be accessed at this link: here.
Privacy policies on other websites
Raven websites may contain links to other non-Raven websites. Our privacy policy only applies to Raven websites, so if you click on a link to another website, you should read their privacy policy.
Updates to this Privacy Policy
Raven keeps its privacy policy under regular review and places any updates on this web page. This privacy policy was last updated November 2, 2023.
California’s Shine the Light Law
California Civil Code Section 1798.83, known as the “Shine the Light” law, permits Users who are California residents to request and obtain from us a list of what personal data, if any, we disclosed to third parties for their direct marketing purposes in the preceding calendar year and the names and addresses of those third parties. Request may be made only once a year and are free of charge. Under Section 1798.83, Raven currently does not share any personal data with third parties for our own direct marketing purposes.